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So you think email marketing is as dead as those emails from that prince offering you millions? Think again, buddy! Email marketing is not just alive; it's kicking and screaming for your attention. Why? Because for every $1 you spend on email marketing, you can expect an average return of $42! That’s like, a bazillion percent ROI. Okay, maybe not a bazillion, but you get the point.
Walking the fine line between 'out of sight, out of mind' and 'not you again!' is crucial. How often should you email your list? The sweet spot is usually once a week. It's like that friend who texts just enough to not be forgotten, but not so much that you want to block them. Remember, quality over quantity. No one has time to read a novel
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